Whitepaper

Goodbye, revenue

Revenue gets you to Series A, but it won't carry your scaleup. Drawing on our work inside Europe's fastest-scaling startups, this whitepaper maps the five moments your metrics stop supporting growth, and what the best founders and operators do about it.

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Cover of the Tekkr whitepaper 'Goodbye, revenue'
29 pages of field-tested insight for founders and operators from Series A to C.
Table of contents of the whitepaperQuote from Philipp Römer on how churn went unnoticed at Forto
Five sections, two client deep-dives (Orbem and Plancraft), and lessons from scaling Forto.
Opening page of the Orbem deep-diveOrbem results: a projected 45% reduction in time-to-market
Deep-dive: how Orbem made its product development lifecycle measurable, with a projected 45% shorter time-to-market.
Opening page of 'The Tekkr view' chapterPreview of the benchmark table by funding stageFull benchmarks inside
Our view of the exact KPIs and benchmarks to track at Series A, B and C.

What's inside

  1. 1What happens when you don't track new metrics
  2. 2After Series B, the metrics need to evolve to reflect business complexity
  3. Deep-dive: How Orbem instrumented its product development lifecycle
  4. 3Understanding how the organisation and its people perform
  5. Deep-dive: How Plancraft defined engineering excellence
  6. 4AI has changed the metrics that matter to VC investors
  7. 5More clarity, fewer KPIs: how to measure only what matters
  8. The Tekkr view: what metrics you should track at each stage
  9. Outlook: Executive-KPIs-on-Demand